Merlin Entertainment have today announced the development of a family attraction inspired by DreamWorks Pictures' Shrek animated film franchise. Set to open exclusively here in ye old United Kingdom, the interactive experience sounds as if it will resemble the superb Doctor Who Experience which resided in London's Kensington Olympia venue during 2011 before moving over to a Cardiff establishment the following year.
Here's DreamWorks and Merlin's official spiel direct from their press release: "This landmark attraction, which will transport visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favourites from the beloved franchise, will see an initial rollout of six attractions over nine years." Once kids and their folks (and fans whose inner child still dominates their spending) have finished exploring the guided tour of a Far, Far Away and its neighbouring locales (in "a Shrek interactive walkthrough adventure", according to the press release), they'll even have the chance to meet costumed characters from the studio's other animated franchises including Madagascar, Kung Fu Panda and How to Train Your Dragon. In short, if any parents are seeking a cheaper way to appease their younglings than a trip to one of the various Disney World parks, then DreamWorks have just presented an appealing solution.
The Shrek attraction will open its doors at County Hall, London in 2015.
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