Call us presumptuous, but we'd wager that a fair proportion of entertainment consumers must justifiably struggle nowadays to stay atop of the myriad of teaser trails, trails-for-teasers-for-trails and trails-for-teasers-for-miniature previews-for-trails which seem to surface on the interwebs on a near-daily basis, such that they're uncertain as to which trails warrant their attention.
Yet in contrast to most entertainment news outlets, the On-Screen team knows the value of sorting the cream of the crop from those works of entertainment which'll most likely find themselves creamed from the get-go, and it's for that reason amongst others that we're kicking off a new feature going by the name 'Much Ado About Trailers' on this crisp Wednesday evening with the central intent of both presenting and evaluating the various industries' latest respective output. Rather than promising to publish new editions of this particular ilk of article at regular intervals, though, we'll instead strive to launch round-ups along the lines of that which readers will see below if and when the major film, TV and video game production companies decide to launch an onslaught of supplementary promotional material in our (and therefore your) direction.
Without further ado, then, here's a comprehensive look at the trails which have justifiably made waves in the last few days as well as those which have achieved much the same feat for all the reasons that studios might have originally hoped to avoid...
1. MINIONS - If Despicable Me 2 proved anything when it landed in cinemas worldwide during the Summer of 2013, it was that no animated franchise is infallible in an age when shared universes dominate the film industry. Thankfully, though, as its name suggests, Minions is placing the focus back on the yellow tykes who afford the series the majority of its appeal and unless Sandra Bullock's human antagonist is continually portrayed in the pantomime-esque light in which the audience sees her depicted her, this long-awaited spin-off should prove to be just what the Despicable saga requires in order to return to its former glory.
5. THE DIVERGENT SERIES: INSURGENT - Believe it or not, we'd love to confirm that with its second instalment, Insurgent, the Divergent Series is finally looking set to cure itself of Hunger Games syndrome. On the basis of its "Fight Back" trail, though, the odds aren't necessarily aligning themselves in the film's favour, not least since the hopelessly derivative dialogue and many of the plot points mooted here either seem similar to Lionsgate's four-part dystopian saga or are simply lacklustre in their own right. Dedicated followers of On-Screen may recall that we awarded Divergent a decent 3* score around one year ago, but if Insurgent hopes to either depart the realms of mediocrity or even to simply match its predecessor, then we're going to need some more compelling evidence come release day. That said, credit where credit's due - plenty of franchises don't provide explanations for aesthetic changes befalling their lead stars between films, yet in this instance, art will seemingly mirror life as Shaliene Woodley's Triss receives a much-needed hair-cut so as to enable Woodley not to have to spend the duration of the running time donning an unconvincing wig.