|Source: Vanity Fair|
The Walt Disney Company have today announced via their Disney Parks Blog that Walt Disney World Resort will soon play host to a fully-fledged Frozen attraction. Based over in Orlando, the beloved theme park comprises of four overarching 'lands' - the Magic Kingdom, the Animal Kingdom, EPCOT and MGM Studios - each of which feature a variety of rides and attractions based on long-running live-action and animated franchises such as The Lion King, Indiana Jones and Toy Story.
With the arrival of the characters and locales featured in quite possibly the strongest animated motion picture since Shrek into the American theme park landscape, competitors such as Universal Studios and Busch Gardens will surely have to step up their game in innovative and commercially lucrative ways if they are to entice kids (and, just as importantly, their parents) to choose their respective parks over Walt Disney World in the not too distant future. Although details on the aforementioned attraction - which will replace the frequently-overlooked Maelstrom ride in the Epcot Centre - are scarce at present, the park's marketing team are wasting no time in making the Frozen universe's presence in the United States known, as evidenced by their confirmation that the iconic Sleeping Beauty-inspired castle at the centre of easily the best-loved section of their theme park will be tweaked aesthetically in order to resemble the similarly well-known royal estate which made its début last November in Arendelle. Keep it locked at On-Screen for all the key info on all things Frozen including Walt Disney World's brewing homages to the animated blockbuster, the increasingly anticipated short film Frozen Fever and the impending Broadway adaptation...
The Magic Kingdom's Cinderella Castle will be unveiled in all of its newfound ice-laden glory this Christmas. An opening date for the new Frozen ride has yet to be revealed.