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Tuesday 24 December 2013

On-Screen Advent Adventure: Day Twenty-Four

BEST OF 2013 AWARDS: TOP 10 BEST TRAILERS
Our Advent Adventure is nearing its end, but its story will continue on past Christmas Day, up until New Year's Eve in fact. Today, on the eve of Christmas itself, another segment of our 'Best of 2013 Awards' feature series locks into place.

Videos take precedence this time around, as we delve back through the past twelve months to discover the greatest promotional trailers produced by marketing teams between January 1st and December 31st. Nostalgia, thrills and spills await, so let's waste no further time:

10. THE HUNGER GAMES: CATCHING FIRE 'ATLAS' TV SPOT- Coldplay's new track Atlas was already a superb addition to The Hunger Games: Catching Fire's soundtrack, yet it wasn't until it launched definitively with this TV ad for the film that the song truly came into its gravitas-fuelled own.
9. AVENGERS: AGE OF ULTRON COMICCON TEASER TRAILER- When Joss Whedon took to the stage at ComicCon in order to confirm the future of Marvel Studios' Avengers franchise, no fan could have anticipated the glorious teaser trailer for his upcoming sequel, Avengers: Age of Ultron, that would emerge...
8. DOCTOR WHO: '50 YEARS' ANNIVERSARY TRAILER- Ten months. That's how long Steven Moffat and the Doctor Who marketing team spent having to put up with fans' unnecessary accusations of their neglecting the show's 50th Anniversary, only to premiere this spellbinding CGI prologue trail for The Day of the Doctor!
7. IRON MAN 3 THEATRICAL TRAILER- Against all the odds, Iron Man 3 turned out to be a bold and quite brilliant successor to Avengers Assemble, with this final full trailer heightening our anticipation considerably in its revelation of the army of untested Iron Men assembling to battle the Mandarin's forces in the skies.
6. BIOSHOCK INFINITE: BURIAL AT SEA TEASER TRAILER- If only its first major DLC expansion had been as consistent as the original product, then BioShock Infinite might have dominated 2013. Nevertheless, the first preview of Burial At Sea was stylised genius, a beautiful reproduction of the noir genre in miniaturised form...

5. MUPPETS MOST WANTED THEATRICAL TRAILER- Backed by Vinyl Hearts' infectious tune Let's Go, this initial trail for the sequel to The Muppets gets the ball rolling at a fair pace. Here's hoping that the final product lives up to its Film of the Year-nominated predecessor!
4. THE NEWSROOM SEASON 2 DESERT TRAILER- Another trailer on the list housing one our 'Top 20 Best Songs of 2013' picks. The Newsroom needs some work if Season Three is to return to the heights of its debut run, but at least Tom Odell's Can't Pretend lends a profound and powerful sense of haunting desolation here.
3. THE HOBBIT: THE DESOLATION OF SMAUG TEASER TRAILER- And speaking of Desolation, The Hobbit: The Desolation of Smaug's first preview was an astounding teaser. What a shame, then, that the full film couldn't help but disappoint compared to An Unexpected Journey...
2. THE GREAT GATSBY FINAL TRAILER- Featuring the track which we awarded our 'Best Song of 2013' title, Florence + The Machine's Over The Love, the final video trailer for The Great Gatsby is an absolute stunner both aurally and visually, and thank goodness that the movie was much the same!
1. X-MEN: DAYS OF FUTURE PAST TEASER TRAILER- Whether the motion picture contains Rogue or not, X-Men: Days of Future Past has every right to be one of 2014's greatest hits, and its teaser trailer in no way tells us otherwise. Future marketing teams, take heed: this is a masterclass in how to send fans into a flurry without revealing key plot details too early in the promotional process. Is it May 23rd yet?

 

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