Any illusions that Game of Thrones suffers from diminished popularity here in the UK can be cast aside...HBO Studios have today announced that their Game of Thrones Season Three DVD box-set has broken a new retail record in the UK. Released on Monday February 17th, the set collates all ten fifty-minute episodes of the 2013 run from Valar Dohaeris to Mhysa, including (but of course not limited to) the events of the now-infamous Red Wedding in its penultimate instalment, The Rains of Castamere.
As of today, the 5-disc DVD release (currently retailing for £21.99 in Sainsbury's and £25 on Amazon.co.uk) is the fastest-selling TV box-set of the decade. "We always knew this would be a big release," HBO's Marketing Director of Home Entertainment Ian Fullerton said of the news, "It's great to see it doing so well across the market." If you've missed the studio's multi-season adaptation of George R.R. Martin's A Song of Ice and Fire novels, then there's no better time than right now to make amends for that error, with the Seasons 1-3 box-set also available now for a reasonable £50 RRP ahead of the series' impending fourth run, set to air in both the United States and the United Kingdom.
Game of Thrones returns for ten devastating new episodes on Sky Atlantic this April 7th.
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