Microsoft's strive to best Sony in the next-generation war reaches new heights...Microsoft Corporation have today announced two major developments in the marketing strategy of their Xbox One video games console. The news comes with less than a month until the worldwide release of their much-vaunted online first-person-shooter Titanfall, and given the nature of the promotional deals, its timing comes as no surprise.
As of Friday February 28th, the Xbox One will retail for £400 in UK marketplaces nationwide. The pricing alteration represents a £25 reduction of the original £425 RRP, and more shocking still is that Titanfall will be bundled free with this package (while stocks last). Respawn Entertainment's massively multiplayer experience recently received a beta for Xbox One and PC which was met with critical acclaim, offering hope aplenty for the final product's potential. With the game set to retail for a £45 RRP on the next-gen hardware, the overall deal effectively means that the hardware is shipping for a price of approximately £355, and with the PlayStation 4 currently selling for £350, that pretty much brings the two consoles directly in line. It's only a temporary amendment, but Microsoft's move may yet contribute to the turning of the tide in terms of the ongoing, bitter console war. Oh, and the WiiU's out there somewhere too, in case you're one of the millions who has forgotten...
Titanfall will retail on Xbox One and PC this March 14th and its Xbox 360 port will launch on March 28th.
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