As expected, The LEGO Movie has opened the door for a whole host of shameless brand-promoting motion pictures.
Creator Markus Persson has today announced the development of a film adaptation of his hit sandbox video game Minecraft. First launched on PC in 2011 by developer Mojang, the title has amassed an incredible cult following in the two years that have succeeded its worldwide premiere, recently having been ported to Xbox 360, Xbox One and PS4, with a Nintendo WiiU version currently in the works for release later this year.
In truth, this particular project was one that we should have seen coming from a mile off, particularly in light of the ongoing commercial success of The LEGO Movie across the globe. Indeed, motion picture productions based on iconic brands such as Monopoly and Cluedo are already on the cards, so if anything, that a more recent mainstream phenomenon gets its chance to shine in the spotlight should be lightly applauded. At the same time, however, let's hope that the trend doesn't continue for too long, since we'd wager that no one is particularly eager to witness another atrocious blockbuster a la Battleship in the immediate future!
For all the latest news on Minecraft's future iterations on PC and other consoles, as well as further details on the film adaptation itself, keep it On-Screen in the months ahead.
No comments:
Post a Comment