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OS Cover Image

Sunday, 18 May 2014

New Xbox One Retail Package Announced

The latest Xbox console will shift its status quo dramatically next month!
Microsoft have this week announced the production of a new retail package for their current-generation video games console. The Xbox One launched in November 2013 for a £425 RRP and came bundled with both a wireless controller and a Kinect motion sensor, but as of next month, customers will have the option to ditch one of those peripherals entirely.

You guessed it- premièring in close proximity to the publisher's E3 2014 conference (which will air on June 9th), the second full Xbox One bundle will not include a Kinect camera in the box. As a result, its RRP will be slashed from the previously-cut value of £400 to £350, an altogether more reasonable price-tag which falls firmly in line with Sony's PlayStation 4 (what a coincidence, eh?). It's a commendable move to be sure, but what with the PS4's current lead in the next-gen sales race, we can't help but wonder whether (once again) it'll be a case of "too little, too late" for Microsoft, leaving them to attempt increasingly desperate marketing schemes until such a time when the two gaming behemoths' sales figures are neck-and-neck.

The Kinect-free Xbox One console will début in all good video game retailers on June 9th.

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