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Sunday 18 May 2014

New Xbox One Retail Package Announced

The latest Xbox console will shift its status quo dramatically next month!
Microsoft have this week announced the production of a new retail package for their current-generation video games console. The Xbox One launched in November 2013 for a £425 RRP and came bundled with both a wireless controller and a Kinect motion sensor, but as of next month, customers will have the option to ditch one of those peripherals entirely.

You guessed it- premièring in close proximity to the publisher's E3 2014 conference (which will air on June 9th), the second full Xbox One bundle will not include a Kinect camera in the box. As a result, its RRP will be slashed from the previously-cut value of £400 to £350, an altogether more reasonable price-tag which falls firmly in line with Sony's PlayStation 4 (what a coincidence, eh?). It's a commendable move to be sure, but what with the PS4's current lead in the next-gen sales race, we can't help but wonder whether (once again) it'll be a case of "too little, too late" for Microsoft, leaving them to attempt increasingly desperate marketing schemes until such a time when the two gaming behemoths' sales figures are neck-and-neck.

The Kinect-free Xbox One console will début in all good video game retailers on June 9th.

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